ep 03. artist development plans

This episode covers:

·     Setting goals

·     Getting organised

·     Building a network

·     Validating your own work

 

SETTING GOALS

  • The Artist Development Plan is a roadmap to reaching your goals 

 

Step one: Taking stock of your current situation 

  • Answer the following questions:

What type of music are you making?

What kind of team do you have around you – their areas of expertise?

Who are your supporters? (who are they? How do they consume your music? Which social media platforms do they use?

What resources do you have access to?  e.g. home studio, rehearsal space

What are your biggest achievements so far and what has contributed to achieving this success?

If you make money from your music, how is this made?

  • Write down and answer any more relevant questions that help you to assess your current strengths, weakness and opportunities. 

  • Write the response on post it notes, one answer per postit 

  • Spend some time grouping these decisions together with ones that are connected

  • You will start to identify some themes

  • e.g. Live performance, Music income, Fan engagement, Profile raising and Producing music 

  • Each theme forms an overarching heading under which you can plot activities in the form of bullets

  • This completed sheet will be called sheet A

 (example of how the sheet looks)

 

Step two – looking at where you want to be

Answer the following questions

How does your music make people feel?

What does success in your career look like for you? (Where are you spending your time? How much do you work? Who will you be working with? – look at the careers of artists you admire for inspiration)

What things will you have achieved and which is most important to you?

Do your music career goals tie in with your personal career goals?

What will make you feel fulfilled?

What creative projects outside of music would you like to be involved in, if any

 

  • All the key players should be involved in this process – band members, managers, producer, supportive friends and family

  • Again group answers together and get themes

  • For each theme make 1 – 3 SMART goals

 

Making a goal smart

 

S– specific, simple, sensible and significant

M– measurable, motivating and meaningful

A– achievable and agreed

R– relevant, realistic and reasonable

T– time specific (1 – 5 years is ideal)

 

Example

Theme: Live performance

Goal: Tour internationally

Smart goal: Play small local venues and showcases to build a local fanbase that will fill a 100 capacity venue in 6 months

Activities:      Put together a list of local venues and promoters and contact details

                        Agree and rehearse a set for the shows 

                        Put together an electronic press kit

                        Record a live performance to share with venues and promoters

                        Plan social media content to engage fanbase

                        

·     Once you have your SMART goals call this sheet point B

 

Motivations

  • Motivations are important and you need strong ones that are enough to keep you going when things are challenging

  • Write down your ideal working day

  • Ask yourself – why am I doing this all?

  • Use props and visuals to bring your motivations to life

 

The Plan

  • This plan connects point A to point B and sets out how you will make that journey

  • Whether you have made your goals 1 to 5 years break it down so to a year milestone and then to 6 months but make the first major milestone 90 days away

  • The plan breaks down how you will achieve this

 

Example

Theme: Live performance

Goal: Tour internationally

Smart goal: Play small local venues and showcases to build a local fanbase that will fill a 100 capacity venue in 6 months

Activities for plan:   

Put together a list of local venues and promoters and contact details

Agree and rehearse a set for the shows Put together an electronic press kit

Record a live performance to share with venues and promoters

Plan social media content to engage fanbase

 

·     Some activities may need research

·     Remember the 80/20 rule – 80% of outputs come from just 20% of your work

·     Get the whole team involved again

·     Once you have activities listed you want to assign activities to a lead and give a deadline

·     For this part I like to go digital so it's a working document that can be continually updated

·     We have designed a tool to help with this our Project Management Tool, you can enter tasks, assign leads and then see the plan set out in a gantt chart visual

·     Top tips for the beginning of your career

o  be creative

o  play in your own field

o   Engage your existing fans

 

Proactively monitor analytics

 

·     How does your fan base consume your music?

·     What platforms do your fans engage on?

·     Use analytics from emails, social media platforms to identify patterns that will help you get the most from your fan base 

Further actions

-      remove validating work section from the podcast as covered in self release and make sure self release covers it in details

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